Inside Erewhon: The Luxury Grocery Store That Invented LA’s Smoothie Obsession
- LA Today
- 7 hours ago
- 4 min read
If Whole Foods and Coachella had a baby, it would be Erewhon. This isn't just another grocery store—it's LA's temple of wellness where celebrities, influencers, and health obsessives make pilgrimages for organic produce, gourmet prepared foods, and Instagram-worthy vibes.
Sure, you'll find premium snacks and a buzzing hot bar serving chef-crafted meals, but the real draw? Smoothie culture. From Hailey Bieber's viral pink drink to seasonal celebrity collabs, Erewhon smoothies have transcended beverages to become liquid status symbols—equal parts nutrition, social currency, and tourist attraction. It's not about the $20+ price tag—it's about belonging to a lifestyle that's part wellness ritual, part social media moment, and entirely, unapologetically extra.
WHAT: EREWHON'S RADICAL IDEA
Erewhon began with a radical idea: that real food could be a pathway to better living. By the mid-1900s, processed foods had conquered American kitchens, leaving genuine nutrition in the dust. But in the 1960s, Aveline and Michio Kushi—a Japanese couple at the forefront of the natural foods movement—decided to fight back.
They opened a modest Boston storefront called Erewhon, little more than a counter and a few shelves, making it America's first natural foods store. When they eventually relocated to Los Angeles, the Kushis were already sourcing premium organic products decades before "organic" became a household word. Their philosophy was elegantly simple: nourish your body with the earth's finest offerings, and unlock your best self.
Fifty years later, that founding vision endures—though it now comes accessorized with $18 smoothies and guaranteed celebrity sightings.
WHEN & WHERE: LOCATIONS & HOURS
📍 Beverly Hills – 339 N Beverly Dr, Beverly Hills, CA 90210
🕒 Open daily: 7 AM – 10 PM
📍 Calabasas – 26767 Agoura Rd, Calabasas, CA 91302
🕒 Mon–Sat: 7 AM – 9 PM 🕒 Sun: 8 AM – 9 PM
📍 Culver City – 9300 Culver Blvd, Suite 101, Culver City, CA 90232
🕒 Open daily: 7 AM – 9 PM
📍 The Grove – 7660 Beverly Blvd, Los Angeles, CA 90036
🕒 Open daily: 7 AM – 11 PM
📍 Manhattan Beach – 1700 Rosecrans Ave, Manhattan Beach, CA 90266
🕒 Thu–Tue: 7 AM – 10 PM 🕒 Wed: 9 AM – 10 PM
📍 Pasadena – 475 S Lake Ave, Pasadena, CA 91101
🕒 Open daily: 7 AM – 10 PM
📍 Santa Monica – 2800 Wilshire Blvd, Santa Monica, CA 90403
🕒 Open daily: 7 AM – 10 PM
📍 Silver Lake – 4121 Santa Monica Blvd, Los Angeles, CA 90029
🕒 Open daily: 7 AM – 11 PM
📍 Studio City – 12833 Ventura Blvd, Studio City, CA 91604
🕒 Open daily: 7 AM – 10 PM
📍 Venice – 585 Venice Blvd, Venice, CA 90291
🕒 Open daily: 7 AM – 11 PM
📍 Pacific Palisades – 15285 W. Sunset Blvd, Pacific Palisades, CA 90272 (Temporarily Closed)
🕒 Open daily: 7 AM – 9 PM
📍 West Hollywood – 8550 Santa Monica Blvd, West Hollywood, CA 90069 (Coming Soon)
📍 Thousand Oaks – 2150 E. Thousand Oaks Blvd, Thousand Oaks, CA 91362 (Coming Soon)
📍 Glendale – 520 N. Glendale Ave, Glendale, CA 91206 (Coming Soon)
WHO: THE CROWD
Erewhon attracts wellness warriors, health coaches, private chefs, stylish Angelenos, and fitness fanatics who make clean eating look effortless. Busy creatives grab nutrient-packed meals between meetings, almond moms stock up on organic family snacks, and students fuel study sessions with tuna wraps. Trendsetters treat grocery shopping like a lifestyle event. Sure, celebrities drop by—you might catch Justin Bieber storming out with buffalo cauliflower—but Erewhon is ultimately a community for anyone committed to nourishing their body while looking good doing it.
WHY: THE SMOOTHIE SCENE
Erewhon's Tonic Bar is iconic in LA's wellness world. The obsession began when Hailey Bieber launched her Strawberry Glaze Skin Smoothie—a pink, collagen-packed blend promising glowing skin. It became a favorite because it delivers beyond celebrity hype, with fans swearing by its combination of strawberries, collagen peptides, and adaptogens.
Since then, the smoothie bar has become a launch pad for star collaborations with Olivia Rodrigo, Sabrina Carpenter, Bella Hadid, Kendall Jenner, Nara Smith, Emma Chamberlain, and Gisele Bündchen.
The cultural impact extends beyond the drinks themselves. Erewhon smoothies have become essential accessories in LA's influencer culture, fueling TikTok trends and "what I eat in a day" videos. At $15-20 each, ordering here signals you're in-the-know about wellness and self-care. These smoothies don't just fuel your body—they fuel conversations, connections, and belonging in LA's wellness scene, making the Tonic Bar an essential LA experience.
EREWHON SMOOTHIE MENU & PRICES (AUGUST 2025)
SIGNATURES
Hailey Bieber's Strawberry Glaze Skin Smoothie – $20
Malibu Mango Smoothie – $19
Coconut Cloud Smoothie – $19
Nuttzo Cinnamon Power Fuel Smoothie – $10
Vanilla Matcha Smoothie – $21
Strawberry Probiotic Smoothie – $22
The Kluminator by Heidi Klum – $19
Raw Farms Strawberry Smoothie– $19
Perfect Amino Choco-Revive bu Gary Brecka – $21
Post Workout Smoothie – $17
Mint Chip Energizer – $19
Activated Smoothie – $20
Amino Acid Trip Smoothie – $13
Maca Bomb – $19
DedCool Xtra Milk Smoothie – $11
Coconut MAtcha Cold Foam by Vita Coco – $6
CLASSICS
Peanut Butter Blast – $16
Custom Smoothie – $10
Turmeric Crush – $16
Almond Butter Blast – $16
The goddess Smoothie – $19
Pitaya Smoothie – $13
Matchacado Smoothie – $17
Body Ecology Smoothie – $13
INSIDER TIPS
Arrive early — shorter lines, fresher food.
Take your time — the options are endless, so choose what excites you most.
Grab ready-to-go meals for a fresh, healthy bite when you’re short on time.
Don’t skip the sushi — trust us.
Customize your smoothie — add collagen, MCT oil, sea moss, or ask staff for wellness-focused recs.
Walk every aisle — it’s part shopping trip, part spiritual experience.
Soak in the vibe and maybe a selfie — Erewhon is as much about the scene as the snacks.
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