Prime Pizza Is Serving Pies in Breaking Bad Heisenberg Boxes on September 7

Prime Pizza and the official Breaking Bad account announced a Breaking Bad Day collaboration for Monday, September 7, 2026: select round pies served in exclusive, limited-edition Heisenberg pizza boxes, available that day only, while supplies last, at participating locations. The box art is styled as Heisenberg's Pizza Lab, with periodic table branding, radiation symbols and the fictional address 308 Negra Arroyo Lane, New Mexico printed on the lid.

In replies on its own Instagram account, Prime Pizza said the promotion runs across all of its Los Angeles locations and applies to all round pies until the boxes sell out; it also noted that its Torrance location will not be open until late September.

Prime Pizza's 18-inch round pies are priced from 24 dollars for cheese and 28 dollars for pepperoni, per its menu. The chain, which describes its pizza as New York Style Pizza made for California, most recently opened at 5212 Whitsett Ave in Valley Village.