1,000 TikTok Shop Creators Are Taking Over LA for Social Commerce Fest, and the Party Starts Friday at Avalon

Social Commerce Fest returns to Los Angeles for its second year on Saturday, October 17, 2026, bringing more than 1,000 creators, more than 90 brands and two live stages to Los Angeles. The weekend opens the night before. On Friday, October 16, the SCFest LA Exclusive Launch Party takes over Avalon Hollywood and Bardot at 1735 Vine Street from 8 p.m. to midnight, and it is where the creators and brands attending the festival meet first.

LA Today is the media partner for the launch party, bringing cameras and crew for exclusive red carpet video interviews alongside official Getty Images photographers, who capture every red carpet moment, fashion look and live experience as part of the official visual record of SCFest 2026. Organizers describe the night as a fully produced evening rather than a networking mixer, programmed end to end so brands, teams and creators actually meet each other. The lineup includes an awards show honoring the creators who led the category all year, a curated fashion show featuring TikTok Shop brands and the creators scaling them, live performances, a live pitch contest where brands and creators take the stage and deals are made in real time, immersive brand activations and photo moments, a live raffle with brand drops and creator collabs, and live selling games.

The dress code is 1920s Hollywood and organizers say it is required. Tickets are limited and sold through Luma in early bird, general admission and VIP tiers. The launch party is presented with official partners including CMP, Getty Images, LA Today, Social IM-PACT, Outlandish and SoCo.